Thursday, February 16, 2012

Twitter Q&As: London Fashion Week increasing interaction

Designers including Duchess Catherine's favorite Alice Temperley and Anya Hindmarch will be taking part in live Twitter conversations during the upcoming London Fashion Week as part of this season's digital schedule.
As well as announcing its largest number of live stream shows to date, the British Fashion Council (BFC) revealed plans February 15 to work closely with the social-networking site during the Fall 2012 edition of the fashion event -- which kicks off February 17.
A number of 30-minute Q&A sessions have been scheduled to take place over the six-day event, with tweeters able to talk to guests including Fashion 2012 Menswear chair Dylan Jones, Hindmarch and Temperley.
On Monday, February 20 at 13:00, Temperley, who took home the Designer of the Year gong at the 2011 Hollywood Style Awards last November, will be discussing her Temperley London show, as well as a film called Alice By Temperley that will be screening as part of the new Fash/On Film program.
For more details on Twitter interviews and live streaming see www.londonfashionweek.com and the official Twitter account @LondonFashionWk.
Meanwhile, as fashionistas descend on the British capital for London Fashion Week, underwear and clothing retailer Björn Borg will be transforming the city's Battersea Power Station into a miniature Sweden for a live-streamed fashion show February 16.
Among a pine forest, snow and hot tubs, the brand, which ships internationally from bjornborg.com, will showcase its Fall 2012 line, with pop star Robyn providing musical entertainment. A 4D fashion film directed by filmmaker and designer Paris Kain will also be screened to stream over the River Thames.

Monday, February 6, 2012

Plus Size Retailer Sonsi.com Adds Exciting New Apparel and Accessories Brands to Online Shopping Experience

Sonsi®, the award-winning online shopping and social destination designed exclusively for women sizes 12 and above, announced today that it has added five exciting fashion forward partners to its repertoire.  Sonsi's more than 300 apparel and accessories brands for plus size women will be joined by: Palm Beach Jewelry, SwimsuitsForAll.com®, Monif C., A BIG ATTITUDE® and SVOBODA®.

Catering to the nearly 60 percent of women in America who wear size 12 or above, Sonsi's new brand offerings greatly expand the retailer's year-round collection of swimsuit styles and premium denim, as well as its fashion-forward separates and party attire, and fashion jewelry showcase.

"These brands are on a mission to outfit full figured women in fashionable attire," says Jill Hutchison, Director, for Sonsi.com.  "We are thrilled to offer new assortments of the latest trends, as well as classic styles, at varying price points that suit their unique body shapes and lifestyle needs." 

The new arrivals include:
Palm Beach Jewelry – Offering over 2,000 jewelry styles in a range of prices points, in both costume and fine, this collection of earrings, rings and necklaces delivers breathtaking shine in every color of the rainbow. Sparkling gemstones, from sapphires and rubies to diamonds and cubic zirconium, are sure to become the Sonsi woman's new jewelry box favorites! 

SwimsuitsForAll.com® – For year-round swim and special getaways, these figure-flattering swimwear styles and related apparel and accessories are designed to make real curvy women of varying shapes and sizes feel comfortable and beautiful in their own skin. Experts at swimwear, SwimsuitsForAll.com provides the Sonsi woman hundreds of stylish choices that fit and flatter her body in all the right places.  

Monif C. – Designed by mother/daughter team, Monif Clarke and Elaine Clarke, Monif C. designs reaffirm every plus size woman's desire to surround herself with luxurious, inspiring elements of style. Monif C. designs are heavily inspired by the colors and textures of the Caribbean, the glamour of New York City nightlife and European style. Known for their versatility, Monif C. pieces work well for day and night... dressed up or down. 

A BIG ATTITUDE® – Specializing in active and exercise apparel crafted especially for plus size style and comfort, A BIG ATTITUDE offers high quality fitness clothing including sports bras, yoga pants, bike shorts, leggings, sports tops and more. Made in the USA, A BIG ATTITUDE apparel is perfect for fitness activities such as walking, running, biking, aerobics, yoga or for casual activities such as running errands. Find A BIG ATTITUDE on Sonsi, starting February 2012.

SVOBODA® - Designed with curves in mind, SVOBODA specializes in quality denim and apparel for plus size women focusing on fit and style. A true lifestyle denim brand, SVOBODA offers sophisticated, modern classic clothing including loungewear, sportswear, social wear and career attire. Find SVOBODA on Sonsi, starting Spring 2012.

A social shopping leader, Sonsi recently launched Fashion Genius™, a breakthrough fit technology that guides plus size women, in just three minutes and with no measurements required, through a simple survey that marries their curves, fit issues and signature styles to a world of apparel that is an ideal fit for their individual figures. Sonsi also offers social destination, SonsiLiving®, the plus size woman's go-to destination for fashion tips, expert advice and inspiration.  Participating notable industry insiders include Megan Garcia, a plus size model, yoga instructor and author of Megayoga, the first guide to yoga for plus size women; and Susan Moses, celebrity fashion stylist to such luminaries as Wynonna Judd, Jill Scott, Emme and Mo'Nique.