Designers including Duchess Catherine's favorite Alice Temperley and Anya Hindmarch will be taking part in live Twitter conversations during the upcoming London Fashion Week as part of this season's digital schedule.
As well as announcing its largest number of live stream shows to date, the British Fashion Council (BFC) revealed plans February 15 to work closely with the social-networking site during the Fall 2012 edition of the fashion event -- which kicks off February 17.A number of 30-minute Q&A sessions have been scheduled to take place over the six-day event, with tweeters able to talk to guests including Fashion 2012 Menswear chair Dylan Jones, Hindmarch and Temperley.
On Monday, February 20 at 13:00, Temperley, who took home the Designer of the Year gong at the 2011 Hollywood Style Awards last November, will be discussing her Temperley London show, as well as a film called Alice By Temperley that will be screening as part of the new Fash/On Film program.
For more details on Twitter interviews and live streaming see www.londonfashionweek.com and the official Twitter account @LondonFashionWk.
Meanwhile, as fashionistas descend on the British capital for London Fashion Week, underwear and clothing retailer Björn Borg will be transforming the city's Battersea Power Station into a miniature Sweden for a live-streamed fashion show February 16.
Among a pine forest, snow and hot tubs, the brand, which ships internationally from bjornborg.com, will showcase its Fall 2012 line, with pop star Robyn providing musical entertainment. A 4D fashion film directed by filmmaker and designer Paris Kain will also be screened to stream over the River Thames.
